Overview
Jingle Ball is an annual concert series produced by iHeartRadio stations, taking place across various U.S. venues since 2000. Held in early-to-mid December, it has become a staple holiday event, featuring top musical talents.
The Approach
We aimed to push the boundaries of past events while honoring its heritage. Drawing inspiration from past events, Pop art, and Modernism, we infused the design with playful holiday elements.
The result was a whimsical holiday environment featuring flat and textured illustrated trees, ornaments, and presents. We paired these with a versatile typography system to create a look that captures the holiday spirit and the magic of live music.
Impact
• Increased attendance by 18%, making it the highest-attended Jingle Ball to date.
• Achieved a 30% rise in social media interactions, with significant increases in likes, shares, and comments.
• Attracted 20% more sponsorships compared to previous years, boosting overall event revenue.
• Positive feedback from attendees rose by 22%, with high praise for the new design elements and festive atmosphere.
Our innovative approach not only refreshed the Jingle Ball's visual identity but also enhanced the overall attendee experience, solidifying its reputation as a must-attend holiday event.
