Overview
Jingle Ball is an annual concert series produced by iHeartRadio stations, taking place across various U.S. venues since 2000. Held in early-to-mid December, it has become a staple holiday event, featuring top musical talents.
The Approach
We aimed to push the boundaries of past events while honoring its heritage. Drawing inspiration from past events, Pop art, and Modernism, we infused the design with playful holiday elements.
The result was a whimsical holiday environment featuring flat and textured illustrated trees, ornaments, and presents. We paired these with a versatile typography system to create a look that captures the holiday spirit and the magic of live music.
Impact
The refreshed identity helped Jingle Ball feel more cohesive, festive, and ownable across a large national campaign. The system gave teams a flexible way to support city-specific lineups, marketing needs, sponsor placements, and live-event materials while reinforcing the energy and nostalgia of the holiday concert experience.
