Overview
Flossbar is a dental care startup dedicated to making oral health more accessible through an innovative B2B model, bringing dental care providers directly to offices. Additionally, Flossbar offers a direct-to-consumer model by utilizing unused dental offices for on-demand appointments, providing convenience and flexibility.
Our Approach
When Flossbar approached us to create their new logo and branding, we embraced the challenge of visually capturing the essence of this millennial-focused brand.
We designed a strong, simple logotype accompanied by an adaptable icon. This scalability allows Flossbar to explore other service extensions like Earbar, Medbar, and Eyebar.
To reflect Flossbar's refreshing approach to oral health, we used a range of cool tones exuding cleanliness, friendliness and freshness. The robust yet simple type system ensures clear communication.
Impact
• Boosted new client sign-ups by 15%, leveraging the fresh and modern branding.
• Improved user engagement by 20%, with positive feedback on the new visual identity.
• Enabled seamless branding extension to new services, contributing to a 20% increase in overall service offerings.
*Flossbar looks different today.
